Principles of War
If I had a way of forcing you to read this, I would. It is a book (more like a really long essay) that Tom Short did a seminar on at the GCC Pastor’s/Leader’s conference.
Check it out:
The Principles of War - A strategy for group and personal evangelism
The whole book (essay) is online because the book is out of print. Go read it immediately (or if you don’t have an hour, print the whole thing off, then read and highlight as you go).

Interesting article, Matt. I printed it out and gave a copy to my associate pastor. He’s a war buff as well as the one who heads up our evangelism and discipleship programs.
Tom was my pastor, btw, in San Diego.
Matt - I would be very curious of your thoughts on my thoughts of this article. You can find my feeble thoughts here.